ICC targets World Cup clips on YouTube
Posted by Hamish McBrearty on March 27th, 2007
Cricinfo are running an interesting article on the ICC pulling all World Cup clips off video sharing site YouTube.
With millions of videos being viewed every day from people around the world, YouTube could be the perfect place to promote cricket to an entirely new audience. But alas no, the ICC has decided to bleed as much money from the game as possible by requesting YouTube take down all clips from the World Cup.
Fans all around the world have been using YouTube to keep up with World Cup highlights and show others the beauty of cricket. For many fans around the world YouTube was their only means of watching any coverage, with fans from as far afield as Norway “tuning in”.
The YouTube clips, while copyrighted, really fail to harm the ICC in any way, they don’t compete with the live coverage, they don’t take away advertising, all these short clips do is give cricket some additional exposure. In taking them down the ICC has done more harm to the image of the game than any amount of clips online could ever could.
The NBA and NHL in North America have set up partnerships with YouTube and distribute highlights packages of their games, giving them greater exposure via the Internet. For fans in areas of the world that have no coverage of these games, they provide a great way to keep up with their teams.
Fans of cricket world wide can only hope that the ICC realize the error of their ways and allow short clips to be posted online, but given the ICC’s habit of making bonehead decisions, I for one, won’t be holding my breath.
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The ICC targets World Cup clips on YouTube by Hamish McBrearty, unless otherwise expressly stated, is licensed under a Creative Commons Attribution 3.0 License.
